Review: Koa Natural Olakino
Posted: Apr 21, 2015 at 3:57 PM
(Last Updated: May 05, 2015 at 12:52 PM)
Koa’s Natural Olakino has taken a slightly different approach to its messaging than when it launched. Originally branded as “Koa Organic Water,” the core of the product is still 100 percent juice, including pomegranate, bamboo, mint, lime, amla fruit, annatto, guava, holy basil, red sea lettuce, lemongrass, carrots and lemon. In a nutshell, the company has processed and clarified the ingredients to create a product that looks like a bottle of water (side note: the pounds of fruit and vegetable pulp, skins and seeds left over after the extraction process doesn’t go to waste -- the company sells off all of these other parts to be used for a range of consumer goods). The beverage, which retails for $4.99, tastes like a cousin to spa water (aka water with veggies or citrus floating in it) rather than plain-tasting water. The dominant flavor is that of the lemongrass, which is quite flavorful and refreshing. Otherwise, there’s not a whole lot to this zero-calorie product’s flavor. However, there is a rather lengthy list of vitamin and mineral content on its label. On the outside, Koa has done a great job creating something that looks visually polished. Eliminating “organic water” was definitely a smart move, and we appreciate the shift to the more exotic positioning as “olakino.” While consumers are not likely to know what this is, it does add a premium vibe to the product which simply would never be had marketing the product as a bottled water. Overall, we really like the adjustments that Koa has made and the result is something that still feels innovative, but is also much more enjoyable.