Last Updated: 2/11/2011 5:08 PM
KonaRed is a new player in the superfruit game and while this is not the first or best coffee fruit drink we have come across it certainly holds its own. KonaRed has a sweet, yet slightly sour nose and pours a deep rich red color. The flavors of apple, raspberry and blackberry are apparent and necessary to combat the sour notes of the coffee fruit. This marriage of fruit flavor is a palate pleaser, however this product really stands out with its vitamin and antioxidant content. Kona Red has 100 percent of the RDA of vitamin C and 200 percent of vitamin E per serving, as well as a 7,909 ORAC (an antioxidant unit count which has been growing in popularity). This drink has no added sugar but does contain Stevia Leaf Extract and a somewhat surprising 27mg of caffeine per serving (caffeine is not mentioned anywhere except in the nutrition facts). Kona Red is packaged in an emerging stock PET 2 opaque bottle with a full red wrap label. The deep red color plays well as a gateway to the color of the juice inside and is offset by a simple yet concise logo, a detailed shot of the coffee fruit and a marginal amount of descriptive text. The tagline "Wellness you can feel!" comes off as a bit forced and may not be entirely necessary in the execution of this product. Similar to other juice drinks containing coffee fruit extract, some education in the marketplace will be needed to entice consumers to pick a bottle out of the cooler. Overall a well executed product, that also comes in a highly marketable 3 oz. shot.
Container16 oz PET
Serving Size 3oz., Calories 78, Fat 0g, Sodium 3mg, Total Carbohydrates 18g Fiber 0g, Sugars 16g, Protein 0g
Apple Juice from concentrate, Red Raspberry Juice from concentrate, Blackberry Juice from concentrate, KonaRed Coffee Fruit Liquid Extract, Vitamin C, Vitamin E, Stevia Leaf Extract, Natural Flavors
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