Posted: Mar 18, 2015 at 12:52 PM
(Last Updated: Mar 23, 2015 at 3:12 PM)
This variety of Kor is a an organic blend of raw ginger juice, lemon juice, coconut juice and cayenne pepper. The product’s flavor is extremely potent, with initial notes of ginger and lemon. But as is to be expected from a ginger shot, the flavor quickly gives in to the heat of the ginger and cayenne. This ultimately results in a lingering burn from consuming this product (hence it’s best to shoot it rather than sip it). Still, if you do sip it, the freshness of the ginger and the pop of the lemon are quite enjoyable. The coconut juice is something that’s lost in between the two, which is probably going to be the case no matter how the company tweaks this. All in all, this is a very nice adaptation of what you’d find in a juice shop, so we’re definitely fans. On the outside, the 1.7 oz. format is something new for the HPP juice category. The company has done a nice job of making it intuitive for the consumer -- and it’s obvious that it’s both a shot and a raw/HPP product. Otherwise, it feels pretty matter of fact in terms of how the brand is presented, which seems largely a limitation of working with such a small format. Overall, we really like Kor’s Ginger shot, both for what it brings to the category and for having strong execution in its first production effort.