Official Brand Overview

We are the proud makers of craft beer and artisan spirits. Must be 21+ to follow. New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education. New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands. For more information on our hours, tours and products – visit newhollandbrew.com ----- HERE’S ALL THE FUN LEGAL STUFF New Holland Brewing Co. maintains Facebook fan pages as places where our fans and friends of legal drinking age can share and discuss ideas and information and connect with other customers or employees, fans and friends. Much of the content, visuals, and other types of materials found on our Facebook pages are provided and posted by the fans of our products (“User Content”).... While New Holland Brewing Co. reviews User Content for compliance with the Beer Institute Advertising and Marketing Code and for any readily apparent illegal content, New Holland Brewing Co. does not and cannot, warrant, endorse, approve of or even necessarily agree with any or all User Content. All use of this fan page must be in compliance with the Facebook Terms of Use. By using New Holland Brewing Co.’s Facebook fan pages and posting User Content on such pages, you grant New Holland Brewing Co. an unlimited, perpetual, royalty-free, sub-licensable, transferable and irrevocable license to use, copy, modify, or adapt your submissions for any purpose whatsoever, including but not limited to incorporating your submission into content that may be commercial in nature and/or transferring such User Content, and any modification of it, to websites of New Holland Brewing Co. and third parties. In addition, since information on Facebook pages is public, you acknowledge that you do not have any expectation of privacy in relation to any User Content that you submit to our Facebook fan pages. You may not post any User Content that: • Is inconsistent with the provisions of the Beer Institute Advertising and Marketing Code; • Infringes any person’s legal rights, including any right of privacy and publicity; • Is untrue, defamatory, infringing, abusive, obscene, indecent, deceptive, threatening, harassing, misleading or unlawful; • Contains any code, application, software or material protected by intellectual property laws or any malicious code including any programs that may damage the operation of another person’s computer or which contains any other form of virus or malware; • Is commercial in nature and advertises any product, service, or good other than New Holland Brewing Co., unless you have obtained the prior consent of New Holland Brewing Co. and the owner of the applicable product, service, or good. We will identify statements or claims made, or content provided, by New Holland Brewing Co. (“NHBC Content”). While our Facebook fan pages are official web properties maintained by New Holland Brewing Co., you should only rely upon comments and content contained in NHBC Content as official information about New Holland Brewing Co., our beverages or products. All other information, including comments, content, and posts provided by other fans are provided for entertainment only and should not be relied upon or construed as being endorsed, approved, or provided by New Holland Brewing Co.. You should especially not rely upon any claim or statement made by other users in User Content. If you are looking for additional official information about New Holland Brewing Co., its products or services, you should visit our website at www.NewHollandBrew.com. Please remember that any User Content you post may be collected and used by others and may result in unsolicited messages or an increased risk of fraud. We have no control over this and cannot be responsible for any losses incurred as a result of your activity on our Facebook fan pages. We reserve the right to remove any User Content that we think is inconsistent with the Beer Institute Advertising and Marketing Code or is illegal, offensive, threatening, infringing or inappropriate for any reason in our sole discretion. We do not, however, intervene in disagreements or disputes between posters where such disagreements do not involve the Beer Institute Advertising and Marketing Code or any content that is illegal, offensive, threatening, infringing or inappropriate for any reason in our sole discretion. Finally, if you are an employee, contractor or vendor of New Holland Brewing Co. and you post any comments about us or our brands; let people know who you are. Endorsements are encouraged and permitted but you must be honest about your connection with or vested interest in our success. This is also true if you receive anything of value from us in exchange for your nice words; even if it is just a free beverage. Also, under no circumstances are you authorized to make any claim regarding New Holland Brewing Co. or any of its products. IF YOU MAKE ANY CLAIM REGARDING US OR ANY OF OUR PRODUCTS IN VIOLATION OF THE FOREGOING, YOU, AND NOT NEW HOLLAND BREWING CO., SHALL BE THE SOLE AUTHOR OF SUCH CLAIM AND SHALL BE SOLELY LIABLE THEREFORE. ---- GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

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