Posted: Jan 02, 2013 at 12:00 AM
(Last Updated: Jan 09, 2013 at 10:55 AM)
Life Juice’s “Oh My Greens” is a raw cold pressed blend of spinach, kale, parsley, cucumber, celery, apple, ginger and lemon. The flavor of the drink is sweet, but hearty, with the apple flavor providing a modest amount of sweetness to help keep the drink from skewing too far towards straight vegetable juice. However, there is plenty of green flavor, with the celery and leafy greens providing a nice punch. The lemon definitely helps marry the sweet and green flavors, while we get just a touch of ginger to the finish. All in all, this is a very nice-tasting beverage that could definitely be consumed by a mainstream drinker. That is, of course, if they can get past the dark green color of the liquid (which is obviously inevitable for this product). As far as packaging goes, they’ve used a squarish 16 oz. clear bottle that has a squat top. The name Life Juice and the branding of the drink definitely feel like something that are going to be good for you. We’re fans of this approach, although the design treatment for the flavor name seems to have similar weight to the “In Good Health” callout. Making the flavor name pop a bit more might help consumers more quickly figure out what this product is. Nitpicking aside, this is a very well executed product.