Posted: Jan 02, 2013 at 12:00 AM
(Last Updated: Jan 09, 2013 at 10:55 AM)
Positive Balance is the most complex juice blend of the four Life Juice flavors that we sampled for the brand’s initial review. This particular flavor of raw cold-pressed juice includes spinach, kale, parsley, cucumber, celery, beet, apple, carrot, ginger, and lemon juices. It has a nice yin and yang of vegetable and fruit flavors, with a sweet and savory flavor that skews a bit towards the sweet side. Like the other Life Juice flavors, the use of high pressure processing rather than pasteurization (which essentially cooks the ingredients) results in an extremely fresh tasting product. On the packaging and branding front, this particular flavor seems a bit heavy on the “good for you” and lacking in the “it tastes great” front. Having some sort of front panel indication (be it in the form of text or a graphic) to help the consumer figure out what the product is going to taste like would be helpful. Eliminating the yin yang image and replacing it with a fruit image might be one way to accomplish this. Otherwise, we like the look of the product and the Life Juice brand name as it definitely has a polished look to it. Overall, a very nice tasting product that’s super high quality. The only improvements that we’d like to see are in how they communicate the flavor of the drink.