Posted: Sep 15, 2015 at 7:21 PM
(Last Updated: Oct 16, 2015 at 11:52 AM)
The Watermelon variety of Limation Limeade feels like the most market ready flavor of the bunch. Most of that has to do with the look of the label, which is the most attractive and vibrant of the bunch, but also with the added appeal that comes from adding watermelon. We think that this, even more so than straight limeade, makes for something that can pull a variety of different consumers. From a taste perspective, this product is very much its base limeade with watermelon. This cuts the tartness of the flavor, while also adding a quintessential summertime flavor to the mix. All in all, Limation Watermelon is a very drinkable and enjoyable combination that we feel has the company's best execution. However, the suggestions that we made about its flagship flavor largely hold true for this variety. Specifically, we feel as though the company needs to better communicate the product’s key differentiators. High pressure processing is an obvious one, but there have to be other things that the company can use to improve the messaging (vegan and gluten-free aren’t compelling enough). Overall, despite there still being room for improvement this is the best flavor of the bunch.