Posted: Sep 15, 2015 at 3:11 PM
(Last Updated: Sep 18, 2015 at 3:17 PM)
Midori Matcha is self-described as a USDA Organic cold-brewed and high pressure processed (HPP) matcha green tea. Made with ceremonial grade organic matcha that’s imported from Nishio, Japan, the product is clean and smooth from start to finish. As far as ready-to-drink matcha beverages go, this one is definitely up there with the best of them. It truly doesn’t need any additional flavorings or sweetness, unlike some of the heavier and more full bodied matcha drinks out there today. The product has 10 calories per bottle, which certainly makes it about as close to zero as possible. Visually, the 16 oz. bottle feels a bit big, especially in that this is definitely closer to a sipper than something that can be gulped down. A 12 oz. bottle might be a bit more suitable. As for the design, we like the overall layout and the logo, which play to the minimalist nature of what’s inside the bottle. We could, however, do without the lower white circle, which feels like a slight visual distraction in that it competes with the Midori Matcha branding. Otherwise, it seems like it has all the makings of a product that can compete in the HPP beverage category -- at least as the category stands right now. But we do wonder where they go from here in terms of developing this into a brand. Once the novelty of HPP and cold-brew wears off, we feel as though the company will need more in terms of flavors. Overall, a very nice entry that delivers high-end matcha in a convenient and marketable form.