Posted: Jan 27, 2016 at 3:57 PM
(Last Updated: Feb 10, 2016 at 11:04 AM)
The makers of Miron Energy Drink have set out to deliver a unique beverage experience that combines energy with excellent taste. Like every energy drink that comes to market, there’s a big challenge of establishing a niche that is both meaningful and is otherwise unoccupied. Focusing on taste has been tried before, but taste has also never really mattered all that much in terms of what makes for a massively successful energy drink. Miron is made with sugar and sucralose and is definitely in the realm of the category in terms of its sweeteners. There’s a heavy note of pear and peach flavorings, and it tastes decent, but not exceptional, which puts this product back on the same playing field as others in the category. Functionally, it has 125mg of natural caffeine and added electrolytes and antioxidants. This is slightly more restrained than some of the other products out there, but fits nicely with the company's choice to have 100 calories and 20g of sugar per can. Still, we don’t feel as though anything really stands out about this product, especially since the company chosen to use an artificial sweetener. We’d largely say the same for the packaging. It has a somewhat safe and predictable style to it. It’s certainly going to be identified as an energy drink, but there’s nothing that really stands out about it. It’s hard to really point to specific areas for improvement -- it might just need another approach to design. Overall, we appreciate what Miron is trying to achieve, but the execution falls a bit short in our book.