Mountain Dew Unveils Mtn Dew Kickstart Campaign

Today Mountain Dew unveiled its "Give Your Head a MTN DEW KICKSTART" campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart.

PepsiCo: North America Beverages Continue Decline in Q1

PepsiCo’s snack business helped offset declining performance from its beverage brands during the first quarter of 2018, according to financial results released by the company earlier today.

Distribution Roundup: Bundaberg Partners with PepsiCo

Bundaberg partners with PepsiCo; Kona Deep signs with Big Geyser; Elmhurst Milked enters Walmart; TEN Spring Water now in Food Lion; Nomad Trading Co. launches in Whole Foods

Bundaberg Brewed Drinks and PepsiCo Announce Distribution Partnership

Australian-owned Bundaberg Brewed Drinks is taking a major step in the company’s global growth plans through a distribution partnership with PepsiCo that will significantly increase U.S. distribution for the craft-brewed beverage brand.

Press Clips: Slice Plans Relaunch

Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.

The New, New Niches Part II: Brands Target eSports

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

PepsiCo Launches Drinkfinity in U.S.

After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.

PepsiCo Reports Flat Revenue in Q4 Earnings Call

Solid on revenues but sluggish in sales, PepsiCo’s fourth quarter and full-year results offered mixed fortunes for the food and beverage giant.

PepsiCo Launches Bubly Sparkling Water

Earlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at retail this month.

Pepsi Releases Super Bowl LII Ad

Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled "This Is the Pepsi," the :30 in-game ad takes fans through decades of the brand's rich history in pop culture.

PepsiCo, NHL and NHLPA Ink Multi-Year North American Strategic Alliance

PepsiCo, the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL) today announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in League history.

PepsiCo’s Mountain Dew Introduces MTN DEW ICE

Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.

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