Mountain Dew

by PepsiCo

Mountain Dew Announces “The Walking Dead” Themed App

The partnership will also include extensive “The Walking Dead” on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide.

Amp Energy Launches Organic Line

Available exclusively in 7-Eleven stores nationwide through the end of this year before a wider launch in Q1 2018, Amp Energy Organic will debut in four fruit-flavored SKUs: Citrus, Pineapple Coconut, Grape and Tropical Burst.

CPG Leaders Exit Trump’s Business Councils After Charlottesville Comments

President Donald Trump’s Strategic and Policy Forum and Manufacturing Council formally disbanded Wednesday after business leaders opted to leave the panels following controversial comments from the President regarding riots in Charlottesville, Va. last weekend.

Video: Bill Moses On Starting, Growing, Disrupting and Selling KeVita

During an interview at BevNET Live Summer 2017 in New York, KeVita founder and former CEO Bill Moses spoke at length about his experiences starting, growing and selling the company in his first interview since it was acquired by PepsiCo for around $230 million last November.

PepsiCo Names Ramon Laguarta as President

PepsiCo announced Thursday the appointment of Ramon Laguarta, CEO of the company’s Europe and sub-Saharan Africa division, as President effective Sept. 1, filling a position that has been vacant for nearly three years.

People Moves: PepsiCo’s Khan Joins Indigo Board

Mehmood Khan joins Indigo Ag board of directors; Val Stalowir begins as new CEO of Reed's following founder's resignation; Mamma Chia hires new sales SVP; Mark Ellis moves on to next project with Rally; Caribou Coffee announces new CEO and President

Reuters: PepsiCo in Talks to Acquire Vita Coco

Reuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the $1 billion that All Market has sought for the acquisition, according to Reuters, which cited sources familiar with the potential deal.

BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant

In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.

Mtn Dew Teams Up With Dale Earnhardt Jr. To Launch Mtn Dew DEW-S-A

As a nod to DEW Nation, who loves mixing DEW flavors to create one-of-a-kind drink concoctions, Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. during his final racing season to introduce Mtn Dew DEW-S-A.

Pepsi Fire Spices Up Summer Soda Season

PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.

PepsiCo Launches Lemon Lemon Sparkling Lemonade

With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from PepsiCo, is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year.

PepsiCo Pulls Stubborn Soda and Caleb’s Kola Because of Sugar Mixup

Last week PepsiCo removed bottled Stubborn Soda and Caleb’s Kola products from the market after discovering recent batches were inadvertently made with beet sugar. The craft sodas are normally formulated with Fair Trade Certified cane sugar and the gaffe was the result of a supplier error, according to the company.

Nielsen: Energy Drinks See Modest Growth in March, CSD Down

Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.

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