Mountain Dew Pitch Black

by PepsiCo

Product Type

Carbonated Soft Drink: Regular


20 fl oz PET

Nutritional Info

servings per container 2.5;
serving size 8 oz;
calories 110;
total fat 0g;
sodium 35mg;
total carbohydrate 31g;
protein 0g;


carbonated water, high fructose corn syrup and/or sugar, citric acid, natural flavors, sodium benzoate (preserves freshness), caffeine, sodium citrate, gum arabic, ascorbic acid (to protect flavor), red 40, calcium disodium EDTA (to protect flavor), brominated vegetable oil, blue 1

Bevnet Rating
3 stars3 stars3 stars3 stars3 stars
User rating
(244 votes)
Buy Online

Review: Mountain Dew Pitch Black

Posted: Aug 09, 2004 at 12:00 AM (Last Updated: Aug 10, 2004 at 2:00 PM)
Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.