Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.
Australian-owned Bundaberg Brewed Drinks is taking a major step in the company’s global growth plans through a distribution partnership with PepsiCo that will significantly increase U.S. distribution for the craft-brewed beverage brand.
Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled "This Is the Pepsi," the :30 in-game ad takes fans through decades of the brand's rich history in pop culture.