Deal Season: If You Can’t Beat ‘Em, Buy ‘Em

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

Muscle Milk Organic Launches Exclusively at Target

CytoSport®, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has launched Muscle Milk Organic ready-to-drink shakes exclusively into nationwide Target stores and online at Target.com.

Hormel Foods Acquires Muscle Milk Maker

Hormel Foods has agreed to purchase CytoSport Holdings Inc., the company that owns Muscle Milk, for approximately $450 million.

Press Clips: Glanbia Bids on Muscle Milk; Dr Pepper’s Fate; Pepsi Moves Closer to Snacks

Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.

Judge Gives Tentative Approval to $5.3 Million Muscle Milk Settlement

A federal judge has tentatively approved a settlement in which the makers of Muscle Milk will create a $5,275,000 million fund for consumers adversely affected by marketing of the products. The settlement, in which Cytosport Inc. denies any wrongdoing, will resolve a 2011 false advertising lawsuit filed against the company.

Muscle Milk to Help Rebuild High School Athletic Programs

BENICIA, Calif. — CytoSport™, one of the largest sports nutrition companies in the United Statesand parent company to Muscle Milk® , announced today that the Muscle Milk Recovery Grant Program will be re-launched and will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country that demonstrate a financial need.  Submissions for high school programs will be …

Muscle Milk Releases Bottles Featuring MLB Teams

BENICIA, Calif. — CytoSport, one of the largest sports nutrition companies in the United States and parent company to Muscle Milk, announced today that it has launched limited edition bottles featuring the Chicago Cubs, Chicago White Sox, Los Angeles Dodgers and Texas Rangers to celebrate the 2013-14 baseball season. The 14 oz. ready-to-drink bottles are available now at retail outlets in and around their respective …

CytoSport Introduces Evolve Protein Shake

BENICIA, Calif., Jan. 15, 2013 /PRNewswire/ — CytoSport, Inc., the industry leader in sports and active lifestyle nutrition products and makers of Muscle Milk, is excited to announce the launch of Evolve, its new naturally-flavored protein shake that will serve as a complement to any woman’s evolution toward a healthy lifestyle. Shaped by Muscle Milk, Evolve is the latest protein beverage innovation to hit …

Muscle Milk to Provide Up To $250,000 to High School Athletic Programs in Need

Muscle Milk® Recovery Grant Program seeks applications on Muscle Milk’s Facebook page from May 21 through November 30

BENICIA, Calif., May 21, 2012 /PRNewswire/ — CytoSport™, the largest sports nutrition company in the U.S. and maker of Muscle Milk®, announced today the launch of the Muscle Milk® Recovery Grant Program which will provide up to $250,000 in grants to help rebuild and revitalize high school …

Muscle Milk Will Launch 8 College-Themed Bottles for Football Season

LOS ANGELES–(BUSINESS WIRE)–Muscle Milk, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today that they will introduce eight limited-edition Collegiate themed bottles. The program will include Georgia Tech, University of Miami, Ohio State, University of Colorado, Arizona State, University of California-Berkeley, USC and UCLA.

“Football season is the perfect time to launch our bottle program as student’s enthusiasm is at a high and everyone …

CytoSport Secures Preliminary Court-Ordered Injunction of Muscle Power Due to Infringement of Muscle Milk Trademark

On Wednesday, May 6th in Sacramento, CA, a Federal Court issued an order requiring Vital Pharmaceuticals, Inc. (VPX) to immediately remove Muscle Power from the marketplace after concluding that the product infringes on CytoSport’s trademark rights of Muscle Milk®.

This preliminary injunction was prompted after CytoSport filed a lawsuit against VPX, stating that Muscle Power’s packaging, or “trade dress,” was deceptively similar to Muscle Milk®’s …

PepsiAmericas Signs Agreement to Distribute Muscle Milk

PepsiAmericas, Inc. (NYSE: PAS) today announced that it has signed an agreement with CytoSport, Inc. to distribute Muscle Milk, the leader in protein-enhanced functional beverages in the United States.

Under the terms of the agreement, PAS will have a license to distribute the ready-to-drink line of Muscle Milk and Muscle Milk Light in its territories in the U.S. The agreement is effective immediately and PAS …

Muscle Milk Light Offers Trans-Fat-Free, Sugar-Free, and Lactose-Free Nutrition in a New 100-Calorie Shake

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The industry’s premier protein-enhanced beverage slims down! Muscle Milk Light gets even lighter with 100-Calorie Shakes in a new sugar-free, lower in fat formula than original Muscle Milk Light. The new Muscle Milk Light 100-Calorie Shakes provide an excellent source of protein and nutrition making it ideal for convenient on-the-go nutrition.

“Consumers have become very conscious about monitoring their caloric intake, and that is why …


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