Review: Neon Energy Drink
Posted: Jun 08, 2015 at 1:15 PM
(Last Updated: Aug 17, 2015 at 4:28 PM)
Neon energy drink is the product of ViSalus, which is a multi-level marketing company that focuses on weight management products. On the surface Neon looks very much like a stereotypical energy drink. The black, green and white color palette features a design that definitely looks the part of the category. But this isn’t necessarily a good thing. It’s visually similar to other products that have been out there in the past and uses a very similar color palette to one of the category leaders. In any event, the can itself doesn’t really say a whole lot, which would lead one to believe the liquid inside is a stock energy drink formula. Fortunately for Neon, that’s not the case. Instead, the product is made with 24 percent juice, including pear, passion fruit, blueberry, raspberry, and strawberry juices (although from the color and flavor of the liquid, we’d guess that pear juice is the majority of it). It also glows in the dark, which, according the manufacturer, is due to the inclusion of an “element of the South American Cinchona tree.” As for the flavor, the crystalline fructose and juice sweetened formulation is fruity, but there is a slight functional bite to the product. With added prickly pear, green tea extract, and gotu kola, we’d imagine that these are the ingredients behind what we taste at the finish. Otherwise, it’s not the best tasting energy drink that we’ve ever had, but it’s certainly a memorable tasting one. Our only other suggestion is that the company more readily discloses the amount of caffeine per can (100mg -- you can find this on its web site, but not on the can). Finally, there’s the question of viability for any energy drink entering the category. While they certainly have their own distribution from being a multi-level marketing company, we ultimately wonder if this product is compelling enough to consumers, especially when compared with the larger brands or the plethora of startup brands that exist at any point in time. Obviously, there’s a slightly different approach with what’s in the can, but it’s the outside that really feels as though it needs to stand out more. In its current form, we think that it’s just too generic looking and that the company has failed to differentiate it enough. Overall, it’s an interesting concept, but the execution needs work.