Best known for its organic and Fair Trade nitrogen-infused cold brew coffees, New Jersey-based NITRO Beverage Co. has announced the closing of a $1.5 million seed investment round led by VERSO Capital, a capital injection that is set to fuel retail expansion and the launch of a new three-SKU line of oat milk lattes in Q2.
In this gallery of new products as seen at Natural Products Expo East 2019, we highlight some of the notable product launches and revamps in the coffee and creamer categories, including innovations in alt-milk pairings and shelf-stable varieties.
Snowing in Space Enters Whole Foods Mid-Atlantic; Nitro Beverage Co. Signs with Rainforest Distributing; Petal Plots Nationwide Expansion Plan; Vita Coco Adds Life Time Locations; BUBBL’R Grows Midwest Distribution
NITRO Beverage Co. has just launched brand new packaging and has partnered with Rainforest Distribution to expand its Northeast and Mid-Atlantic presence. The new packaging displays certified badges front and center, and the cans now feature a super smooth matte finish.
Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans next month with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.
