(Last Updated: Dec 08, 2014 at 2:54 PM)
Pickle Juice Shot is a 2.5 oz. product that was designed to help alleviate cramping during exercise. This functionality comes from a blend of vinegar, salt, potassium, vitamin C and vitamin E. The pickle flavor, which has no bearing on whether this product works or not, comes from added dill flavoring (the salt, which is of course always present in pickles, certainly enhances it). So, the fact that it’s pickle-flavored is ultimately a marketing ploy (or perhaps placebo) more than something that actually needs to be there. While we have nothing against pickles, the flavor of this stuff isn’t exactly gourmet. Instead, the pickle flavor definitely tastes like the kind of flavoring that you’d find in a value jar of pickles. Fortunately, it comes in a small package size, so the hurt of downing the flavor is relatively quick (although the saltiness lingers). On the packaging front, the product definitely looks the part of an energy shot. However, the novelty aspect of this product seems to help it stand out in that it’s promoting something that’s so unique. Still, we’re not sure that this will translate to purchases outside of the niche of consumers who are already into pickle juice as a recovery product. Regardless, we feel as though this approach is better than competing products that use larger package sizes (who really wants to drink a big bottle of this?). Overall, the opportunity for a product like this might not be all that big, but Pickle Juice Shot feels like one of the better options out there.