Posted: Feb 13, 2012 at 12:00 AM
(Last Updated: May 23, 2012 at 4:31 PM)
PowerCoco’s Tropical Berry flavor appears to be trying to fill the role of the “fruit punch” flavor. What we mean is that while the product definitely has a fruit flavor that resembles berry, it actually doesn’t taste like any berry in particular. Instead, it’s what we’d describe as a very candy like berry flavoring (watermelon berry is probably a better description of it). Pairing that with coconut water, which has done as well as it has based on its simple and natural flavor, seems like a bit of an oddity (especially when considering the bright pink color of the liquid) and undermines the reason that coconut water was added in the first place. Finally, there is the use of stevia, which, compared with the first batch of Power Coco that we sampled, is much harder to distinguish from the mix. Functionally, PowerCoco Tropical Berry was designed to stand up against a typical sports drink, which it does quite well according to the nutrition panel. Key benefits include a modest calorie level (50 per bottle), 360mg of potassium, no high fructose corn syrup, and a formulation that can be labeled 100 percent natural. The packaging of the product is something that conceptually seems good (make a mainstream coconut water based sports drink). As for the actual artwork, it’s obvious that this is a coconut water based sports drink, with a slightly technical looking product that feels like it is missing a focal point (for example, the logo is extremely basic) when it comes to the design of the Power Coco brand. Overall PowerCoco’s Tropical Berry is a decent start for a product that definitely has potential.