Propel Vitamin Boost

by Gatorade

People Moves: Humm Kombucha Hires New Sales VP

Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka

Gatorade Taps Top Athletes For 11th Annual Beat The Heat Campaign

In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

LeBron Cramps, Gatorade Responds

While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.

Gatorade Launches Tenth Annual ‘Beat the Heat’ Campaign

To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.

Liverpool Football Club Names Gatorade as Official Sports Nutrition Partner

LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho.

As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports Science Institute’s state-of-the-art laboratory and testing facilities …

Gatorade, NFL and MLS Launch ‘Beat the Heat’ Campaign

CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports leagues, including the NFL and MLS, for the Gatorade Beat the Heat educational campaign. In its ninth year, Gatorade Beat the Heat aims to raise awareness among athletes, parents and coaches on how proper hydration …

Gatorade and USA TODAY Name National Girls Cross Country Runner of the Year

SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year.  Baxter was surprised with the news at school by …

Gatorade National Football Player of the Year: Max Browne

SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington Player of the Year, was surprised with the news

Gatorade, NFL, NBA and MLS Launch Beat the Heat Campaign

Simple Tips for Teen Athletes to Stay Safe This Summer

CHICAGO, July 23, 2012 /PRNewswire/ — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program.  This educational campaign aims to raise awareness among athletes, …

The Flow: Vita Coco Visit; Supplier Guide Deadline

ON TOP

  • Video: BevNET visits Vita Coco; Brand Poised to Hit $100 Million in Sales? Link
  • Attention Supplier and Services Companies: Time is running out to list your company in BevNET's 2011 Supplier and Services Directory. Link
  • SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program details coming soon
  • A SELLOUT! BevNET Live Winter 2010 was

Gatorade’s New G Series Pro Line up Now Available at Dick’s Sporting Goods

CHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established a partnership with Dick's Sporting Goods (NYSE: DKS). Dick's Sporting Goods, the premier, national sporting goods retailer with more than 424 stores throughout the U.S., will be Gatorade's Sports Performance Headquarters and will offer Gatorade's …

GNC Hosts the Exclusive National Retail Launch of The Gatorade Company’s G Series Pro Sports Nutrition Line

PITTSBURGH, PA, May 04, 2010 (MARKETWIRE via COMTEX) — GNC, the nation’s premier specialist retailer of sports nutrition products for elite athletes and serious fitness enthusiasts, is the platform for the exclusive retail launch of The Gatorade Company’s G Series Pro — designed to meet the needs of professional and aspiring professional athletes. Only available until now in pro locker rooms, the G Series Pro …

Gatorade Continues to Redefine Sports Nutrition Category With Launch of G Series Pro Exclusively in GNC

CHICAGO, March 23 /PRNewswire/ — In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro – a new variant of its recently launched G Series – through a distribution alliance with GNC, the nation’s premier specialist retailer of nutritional products for the active consumer.

G Series Pro …


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