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by Gatorade

Gatorade Evolves From Sports Drink to Sports Performance Innovation Company

CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists from the Gatorade Sports Science Institute worked with some of …

Gatorade and FOX Sports Net Announce Original Programming Partnership

CHICAGO, Nov. 18 /PRNewswire/ — The Gatorade Company and FOX Sports Net (FSN) have announced a national broadcast and digital partnership to build on the success of REPLAY, the popular original program created by Gatorade that restages classic games from great sports rivalries. The Gatorade/FSN partnership will include the national broadcast of the inaugural season of REPLAY on all FSN affiliates as well as a …

Gatorade unleashes new attitude, enhanced beverages


CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and performance benefits that built the brand.

“Just like any good …

Gatorade and Tiger Woods Join Forces to Develop a Signature Line of Sports Performance Beverages


@@img1 CHICAGO, IL –  (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” said Woods. “Gatorade

Gatorade A.M.: It’s What’s for Breakfast

March 15, 2007

Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves?

A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people lose, on average, about 2 pounds overnight, thanks to urine …

Propel Fitness Water Introduces First National “Good Source of Calcium” Enhanced Water

@@img1St. Louis, Mo. – October, 2005 – Propel® Fitness Water will build on its continued success as the enhanced water category leader with the introduction of the first national enhanced water to be considered a good source of calcium per serving (10% DRI per eight ounce serving).

Propel Calcium®, which was officially introduced this week during the American Dietetic Association (ADA) Annual Conference in St. …

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