Posted: Jul 22, 2015 at 4:44 PM
(Last Updated: Aug 14, 2015 at 11:17 AM)
Made with a blend of water, fair trade and organic coffee beans and mint, Prospector’s Cold Brew coffee is one of the more recent ready-to-drink entries into the ever expanding cold brew coffee category. The product, which hails from Michigan, has that big and bold, but smooth in finish, coffee flavor that we’ve come to expect from any quality cold brew. However, the addition of mint is something we haven’t seen before and we honestly weren’t sure what to expect. While it does add something to the flavor, it’s definitely not a strong mint flavor. Instead, it adds a very slight (to the point where you can’t even taste it after the first sip) herbal note to the product. Otherwise, the product’s flavor is good, but it hasn’t really differentiated itself from the other products out there. The packaging, which is a 12 oz. amber glass stubby bottle, helps identify the product as a cold brew coffee product. However, there’s something about the look of the brand that feels rough around the edges. For starters, it has a kitschy vibe to it, which is largely due to the donkey image in the middle. But beyond that, there are too many fonts and colors to the point where the product lacks visual polish. And given that the liquid itself tastes so similar to other products, we think that this is definitely something that needs focus. Overall, this is nice tasting cold brew, but we feel as though the company needs to do a better job of differentiating the product from others on the market.