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Q Mixers Names Joel McHale as ‘Chief Happy Hour Officer’

Q Mixers is looking to raise its national profile with the appointment of comedian and TV host Joel McHale as Chief Happy Hour Officer. The celebrity partnership arrives as the company is seeking to expand its on-premise business as pandemic restrictions are lifted across the country.

Q Mixers Lands $40M Investment From Eurazeo Brands

Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.

People Moves: Q Mixers Taps Nestlé Talent

New York-based Q Mixers has hired Mike Atkins to serve as EVP of retail; Former PepsiCo general manager Walter Cybulski has joined antioxidant water brand Napa Hills as VP of Sales; Distill Ventures announced this week the hiring of Nicolas Proszenuck as investment director; Lisa Chang has been named The Coca-Cola Company’s new chief people officer.

Q Drinks to Sponsor Bar Convent Brooklyn

Q, the Brooklyn born-and-bred brand of spectacular mixers, announces today it has signed on as the mixer sponsor of the first-ever Bar Convent Brooklyn, to be held June 12-13 at the Brooklyn Expo Center, just a short cab ride from Q’s home offices.

Damrak Gin and Q Drinks Collaborate on Craft Gin & Tonic Kit

Amsterdam’s Damrak Gin and Brooklyn’s Q Drinks announce today that the brands have collaborated to create a craft gin & tonic kit scheduled to hit retail outlets nationwide this month and which will be available through summer 2018.

Q Drinks Partners with Emblem Public Relations

Emblem Public Relations, a boutique agency representing beverage brands, bars, and restaurants, announces today it has signed on as the agency of record for Brooklyn’s Q Drinks, which since 2007 has built a reputation as the standard bearer for American-made, carbonated mixers.

Q Drinks Launches HIGHBALL’R Platform

Q, the Brooklyn-based maker of spectacular mixers, announces today the launch of its “HIGHBALL’R” platform, a new invitation-only series for bartenders to be hosted by local bartenders in six markets nationwide.

Q Drinks Announces Non-GMO Certification Across Full Portfolio

Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin and tonic enthusiast, Jordan Silbert, has just announced that the full range has been certified non-GMO by the Non-GMO Project, meaning there are no genetically modified organisms used in the production of Q Drinks. This certification reflects Jordan’s goal to create the world’s best carbonated mixers using only the finest ingredients.

Q Drinks Adds Q Indian Tonic to Mixer Portfolio

Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin & tonic enthusiast, Jordan Silbert, will introduce Q Indian Tonic Water as the newest offering in its line of spectacular cocktail mixers. Q Indian Tonic Water is from the original Q Tonic Water in that it is purpose-built to perfectly complement juniper-forward London Dry gins.

Cocktail Mixers Push Towards Premium

If you are drinking a premium spirit, why wouldn’t you pair it with a premium product? Across the mixer and cocktail-enhancer category, that’s the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.

$11 Million for Q Drinks, Led by First Beverage

Premium mixers have been one of the hottest categories in the beverage business in the past few years and Q Drinks has led its growth, transforming the carbonated beverage aisle in many specialty and mainstream retail accounts.