Red Bull Energy Drink

by Red Bull North America

Red Bull and USA Basketball Announce Partnership

USA Basketball has announced a multiyear partnership with Red Bull North America to build an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3x3 basketball.

Red Bull Launches Ninja Can

Tyler "Ninja" Blevins has taken the world by storm and today he can claim his own Red Bull can. The 8.4 fl oz Red Bull Energy Drink Ninja can is available nationwide beginning April 1 in 4- and 12-packs while supplies last.

Red Bull Expands Editions Line

Red Bull is answering the question to “You’re a peach, who’s your pear?” in advance of Valentine’s Day and Galentine’s Day, with the launch of the perfect “pearing" — The Red Bull Peach Edition offering the Wings of Red Bull with the taste of peach-nectarine and The RedBull Pear Edition Sugarfree offering the taste of sugarfree crisp pear.

Nielsen: 2018 Ends With Bump in CSD, Energy Sales

All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.

The Top 10 Most Read BevNET Stories of 2018

It's time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.

Nielsen: Sparkling Water, Energy Make Gains

An increase in dollar sales for sparkling flavored waters and energy drinks helped offset slow growth in carbonated soft drinks (CSDs) and a decrease in tea over a four-week period ending on Nov. 3, according an analysis of Nielsen data by Wells Fargo Securities. Total snack and non-alcoholic beverage sales were up 2.9 percent.

NACS News Roundup: New Age Embraces CBD; Red Bull Revamp; Sparkling Waters Rising

In this roundup of news from the 2018 NACS trade show in Las Vegas, BevNET checks in with Red Bull and Hint about recent line extensions, examines developments in the sparkling water space, learns about new CBD drinks from New Age Beverages, and samples Brew Dr. Kombucha's new C-store exclusive innovations.

Nielsen: Positive Signs for CSDs, Java Fuels Monster Gains

Carbonated soft drink (CSD) unit sales increased 3 percent in a year-over-year comparison for a four-week period ending on May 19, as reported in a generally positive Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.

Red Bull Releases Kris Bryant Can

A limited edition Red Bull Kris Bryant can hits shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 Major League Baseball season.

Red Bull Launches Organic Soda Line

The energy drink brand today announced the limited U.S. launch of Organics by Red Bull, a four-SKU line of premium organic sodas made with natural ingredients.

Red Bull Releases Limited Edition Neymar Jr. Can

Today, Red Bull Energy Drink unveils a limited edition can featuring global soccer icon Neymar da Silva Santos Junior – commonly known as Neymar Jr.

Taste Radio Ep. 88: DRY Soda Founder on How to Play The Long Game… and Win

Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.

People Moves: Radden Leaves Red Bull for Califia

Patrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including former DRY Soda EVP Melody Conner; Disruptive water cooler maker Lavit adds Amy's Kitchen president to its Board.

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