Posted: Oct 22, 2012 at 12:00 AM
(Last Updated: Aug 13, 2013 at 9:19 AM)
This blend of Red Jacket is a blend of cherry juice, apple juice, and citric acid. The flavor is quite tart, with the cherries providing the majority of the flavor in the beverage. However, like the rest of the Red Jacket line, the product’s apple flavor eventually makes its way to your tongue. In the case of this particular drink, it’s a welcome flavor, with the natural sweetness of the apples helping to cut what would otherwise be an unbearably tart flavor. While it’s not tart, it’s definitely a very bold tasting product -- the kind that you’ll have to slowly sip to get through the whole thing. The product is pasteurized, but not fully shelf stable, so you’ll find likely find this product in the product aisle or amongst other refrigerated beverages. In terms of branding and positioning, the product has an old-fashioned farmer’s market look to its label and the 12oz bottle (the “est. 1958” helps with that). While the product looks nice and has enjoyable flavor, we’re not quite sure where this product fits -- it’s pricier than the mainstream guys but not promoting health benefits the way the high pressure processed cold-pressed juices are. That said, we’re left feeling as though this is a product that’s sitting in an uncomfortable middle area of the market. Overall, a good product, but it feels like it could be a much more marketable one if it changed its direction a bit.