Big REDJAK

by Big Red, Inc.

Gains for HyDrive, Xyience Fueling Big Red

In recent months, Big Red's long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible results.

Big Red’s BBQ Across America Promotion Kicks Off The Summer

Big Red, America's original and bestselling red soda, kicks off the grilling season and their 80th Anniversary with its "BBQ Across America" promotion. Known for its sweet and smooth flavor, Big Red drinkers love to pair the soft drink with bold flavors such as BBQ.

XYIENCE Replaces Cage Fights with College Football in Brand Relaunch

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

San Antonio Spurs Center Matt Bonner Joins Big Red Soda as Brand Ambassador

Matt Bonner 2Austin, TX (PRWEB) December 01, 2014– Big Red, America’s original and bestselling red soda, announces that San Antonio Spurs Pro Basketball Player Matt Bonner has signed on as their new brand ambassador. Images of Bonner aka “The Red Mamba” will be found on Big Red soda displays at hundreds of stores across Central and South Texas starting in December. Coming next spring, fans can …

Big Red Acquires Xyience

As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.

Big Red Introduces Limited-Edition Transformers-Themed Cans

Autobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s original and bestselling red soda, Transformers fans will have the opportunity, starting May 19th, to bring home some of the highly anticipated characters fromTransformers: Age of Extinction.

Big Red Announces College Basketball Sweepstakes

AUSTIN, Texas — Big Red, America’s original and best-selling red soda, is partnering with ScoreBig.com to give away thousands of dollars in ticket vouchers to Big Red fans. One lucky winner and a friend will be taking in all the festivities, games and madness with an all expense-paid trip to college basketball’s National Championship Weekend in Arlington, TX.

“Big Red fans are very passionate about …

Big Red Launches Summer-Themed Campaign

AUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, will give away thousands of summer themed prizes. Starting this week, Sweet Smooth Summer themed Big Red and Big Red Zero packaging will drive consumers to BigRedPrizes.com where they can win summer themed Big Red collectibles.

“A summer rewards program is perfect for Big Red,” says Thomas Oh, SVP of Marketing at Big …

Texas State Representatives Recognize Big Red for Sustained Success

AUSTIN, Texas –– Rep. “Doc” Anderson (R-Waco) and Sen. Leticia Van de Putte (D-San Antonio) recognized Big Red Inc. as a Texas Treasure on the House and Senate floors at the State Capitol in Austin Wednesday, Jan. 23.

“Big Red is proud to be from Texas and has been part of the Texas fabric for over 75 years,” Big Red, Inc. CEO Gary Smith said. …

Big Red Partners Marketing Efforts With ‘A Good Day to Die Hard’

Austin, TX January 7, 2013– Big Red, Inc. is partnering with 20th Century Fox on the February 14th release of “A Good Day to Die Hard,” the new installment of the celebrated “Die Hard” movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” …


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