by Big Red, Inc.

HyDrive Acquisition Adds To Growing Big Red Portfolio

The makers of the most widely consumed red carbonated soft drink are adapting but not changing with the times. Big Red, the Austin, TX, based producer of CSDs among other beverages, announced Tuesday that it acquired HyDrive Energy, the Rye, NY-based company that markets 30-calorie energy drinks and a zero-calorie energy powder drink mix under the slogan “Energy Done Better.”

Big Red Acquires HyDrive Energy

Big Red, Inc. announced today that it has acquired HYDRIVE Energy, marketer of better-for-you energy drinks. The sale, orchestrated by Gary Smith (Big Red) and Mike Weinstein (HYDRIVE), will be effective immediately and adds HYDRIVE Energy drinks to the Big Red portfolio which includes, All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.

Pepsi Bottling Ventures and Big Red, Inc. Announce Distributor Agreement for the Carolinas

Austin, TX (August 21, 2012) – Big Red, Inc., America’s original and #1 selling red soda, announced that it has reached a distribution agreement with largest privately-held bottler for Pepsi-Cola products in North America, Pepsi Bottling Ventures (PBV).

Big Red, created in 1937 and currently celebrating their 75th Anniversary, is continuously developing in popularity and PBV has partnered to expand that reach.

In July …

Big Red Releases Online Comedy Videos Inspired by Classic Soda Experiments

AUSTIN, TX— What do you get when two guys living with their mom have too much time and a penchant for recreating classic science experiments? Big Red’s new video series “Don’t Tell Mom We’re Doing Experiments in the Garage.”

Big Red, America’s original and #1 selling red soda, is releasing the first installment of this online comedy series this week on its YouTube channel

Big Red to Give Away Thousands of Prizes to Celebrate 75th Anniversary

Big Red soda’s under the cap points for prizes promotion will reward fans with vintage prizes at

Austin, TX (PRWEB) May 09, 2012 – This summer, to celebrate its 75th Anniversary, Big Red, America’s original and #1 selling red soda, is giving away thousands of vintage prizes. Starting this week, specially-marked anniversary packages of Big Red and Big Red Zero 20oz, 2 liter and …

Big Red Launches Big Red Zero

Big Red Zero replacing Diet Big Red beginning this month

Austin, TX (November 14, 2011) ? Big Red, America’s original and #1 selling red soda brand, announced the launch of Big Red Zero ? its new and improved zero calorie soda. Utilizing advanced sweetenertechnology, this new formulation tastes more like the original flavor of Regular Big Red – but with Zero Calories.

“Recent improvements in …

Big Red Buys Thomas Kemper Soda Company

Austin, TX (October 10, 2011) — Big Red, Inc. announced today that it has acquired the Thomas Kemper Soda Company.

In a sale orchestrated by Kemper investor First Beverage Group, Austin-based marketer of Big Red, All Sport isotonic, NuGrape, Nesbitt’s and other mass-oriented lines will take ownership of Portland, Oregon based boutique soda, which was spun off from Pyramid Brewing about 5 years …

Gunning for Hunger: Street King Energy Shot

In his attempt to “go shot for shot with world hunger,” rapper Curtis “50 Cent” Jackson has enlisted a big ally: Big Red, that is.

The company that makes the Texas-based legacy soda brand will take on a sales and distribution role and a minority partnership stake in the new Street King Energy Shot, which Jackson is releasing along with product innovation house Pure Growth …

The Flow: PepsiCo vs. ScienceBlogs; FDA Reports on Food Taxes


  • PepsiCo had a brief flirtation with the scientific community that didn't go all that well. Link
  • USDA Report: Soda Tax Will Curb Obesity Rates Link
  • Cott Corporation signs agreement, acquires Cliffstar Link


  • Joint Juice has launched a new drink mix. Link
  • BROOKLYN SODAS now have cane sugar in them. They also now come in 4-Packs.
  • Big Red has released Big

Big Red Goes Retro

As part of Big Red, Inc.'s product innovations for 2010, the
company has launched Retro Big Red, sweetened with pure cane sugar, and reintroduced Big
Red Vanilla Float with updated packaging to the beverage isle this summer in select markets.
“Retro Big Red and Big Red Vanilla Float serve as reminders of the origins of the soft drink
history associated with our products,” said CMO …

Big Red updates on Big Blue

Waco, Texas (May 7, 2009) – Nearly 75 years ago, Big Red was developed in Waco, Texas and became known as the soft drink of the south. Recognized for its bubble gum and strawberry flavor which comes from an assortment of fruit flavored oils and vanilla, consumers found themselves saying “it just tastes red.”

As the major cola companies battle for the top spot in …

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