Posted: Apr 03, 2014 at 12:00 AM
(Last Updated: Apr 16, 2014 at 10:44 AM)
Rising Sun Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 17.5 oz. steel can (imported from Thailand, of course). While it tastes good, the flavor is pretty much identical to any other brand of Thai coconut water that you’ll find on the market. There’s certainly no shortage of these nowadays, so that leaves the brand with its packaging design as its only chance for being unique or memorable. On that front, the company certainly hasn’t succeeded when it comes to the actual package, which is, again, the same can used by most of the competition. As for the branding and design, that part is slightly different, but we’re not too fond of the execution. The orange, pink and yellow motif is not a color palette that we can recall seeing in the coconut water space. Unfortunately, the actual branding of the product feels muted and weak. To us, it feels like a rushed effort of getting a product on the market. The actual development of the “Rising Sun” brand doesn’t feel overly well thought out. All of the above being said, this product fits in that unfortunate space that’s targeting the consumer who is only buying what’s on promotion. Overall, it’s a drinkable product, but it needs a lot more if the company is going to build a loyal following.