Rooibee Red Tea Shuts Down
Rooibee Red Tea, a USDA Certified Organic rooibos tea beverage company, announces that it is has ceased operations as of today, June 4th, 2018.
Rooibee Red Tea
by Rooibee Red Tea
Rooibee Red Tea Expands Distribution Across Tennessee
Rooibee Red Tea Company, a USDA Certified Organicrooibos tea beverage company, announced today that it is partnering with Lipman Brothers Distribution in Nashville, Tennessee to bring their wellness-in-a-bottle beverages to 74 counties across the state.
Rooibee Red Tea Donates Over 5,000 Cases of Tea
The tea will be donated to several organizations, including over 3,200 cases going to Feeding America Kentucky’s Heartland and 2,000 cases to Feed Our Vets.
Rooibee Red Tea Rebrands With New Flavors and Packaging
The Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand to better reflect consumer preferences within the RTD tea market.
Rooibee Red Tea Hires Bryon Evans as CEO, Expands Board of Directors
Evans has 20 years of considerable experience in consumer product goods, with a significant emphasis on brand management, beverage distribution, sales, and executive leadership.
Tea Change: Howell Departs as Rooibee CEO, Meissner Joins Board
Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,
Rooibee Raises $2 Million; DRINKmaple Adds $1.5 Million
The Louisville-based organic tea makers announced the news Wednesday in a company press release, revealing that the final $500,000 of their yearlong Series A2 fundraising round came from equity-based crowdfunding platform CircleUp.
Rooibee Red Tea Company Celebrates Five Years of Business
Demand for the alternative to sugary juices and carbonated beverages led to placements in stores nationwide.
Rooibee Red Tea Boosts Sales in 2014
Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.
Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
Opportunity Brewing
The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.
Rooibee Roo Expands From Coast to Coast
Families looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and Nevada and every Earth Fare stores in the South and Midwest. Houston and Dallas, Texas Kroger locations will also offer the new line of bottle rooibos tea for kids by the end of this summer.
Rooibee Red Tea Donates Tea to Kosair Children’s Hospital
Before Rooibee Roo, a new line of kids tea from Rooibee Red Tea, was made available to the public, the company delivered 100 cases to Kosair Children’s Hospital.
Rooibee Red Tea Increases Availability Across the U.S.
LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea. Rooibee Red Tea expanded their presence in Whole Foods stores on the east coast including Pennsylvania, Maryland and Washington D.C. at the start of 2014. Chief Operating Officer Mike […]