Posted: Oct 16, 2015 at 10:42 AM
(Last Updated: Oct 19, 2015 at 3:04 PM)
The Yerba Mate variety of Sap On Tap takes a slightly different approach than the Ginger Lime variety -- at least in terms of looks. For starters, the color of the liquid is a dark amber and, despite not being viscous like syrup, it resembles the hue of maple syrup. This, combined with the dark red color of the label, subconsciously sets the tone for this to be a fuller-bodied product. This might sound like something that’s really picking nits, but it’s an issue that other single ingredient products, such as coconut water, have struggled with as well when products veer from their natural color. Plus, it’s hard to really imagine what the combination of yerba mate and maple water will taste like, which, thanks to the liquid being darker, is definitely something that we think consumers will question when examining this product. Fortunately, it tastes very good, with a balance of the two flavors. The yerba mate isn’t very strong at all, which is a good thing, adding only a very subtle tea flavor to the product. The maple water adds a light sweetness to the product, while also giving the product just the faintest hint of maple flavor. Again, based on the color of the liquid we definitely expecting something else. We’re not sure if the manufacturer could adjust the color of the liquid, but it seems as though making it lighter and more like its other two products would help its perception as a maple water. Finally, we wonder if the maple water category -- if you can even call it that at its relatively nascent stage -- is ready for a flavor like this. Overall, it’s certainly an innovative flavor and the liquid is well-executed, but we still question how this product will be perceived with its darker color.