As expected, Expo East 2017 was a key showcase for innovative and on-trend product launches in both nascent and established beverage categories. Sorting through the nearly 200 drink exhibitors at the event, BevNET’s John Craven and Ray Latif offer their take on the most notable and impactful new products for the industry in the above video.
The new line of Tart Cherry juices will launch under Saratoga Juice Bar’s new wholesale brand name, Legacy Juice Works.
Saratoga Juice Bar’s cold pressed juice and wellness shots can be found on the East Coast in retail stores including Whole Foods, Wegmans, Fairway Markets, Hannaford’s, Roche Bros., CVS and many more
Their line of wellness shots will be debuting at Wegmans in mid-summer 2016.
Saratoga Spring Water Company has filed a petition to cancel the trademarked name of Saratoga Juice Bar claiming that its use of the word “Saratoga” could cause confusion among consumers and damages its water brand.
