Review: Ashwagandha

While we feel as though the Tulsi variety is a bit more marketable, this one is quite enjoyable as well. Like its counterpart, Ashwagandha is USDA Organic and undergoes high pressure processing (HPP). The flavor of the product starts with the added sarsaparilla root powder, which should be a familiar flavor to anyone who has ever had a high end root beer. From there, the product has a spiced flavor, which we’d say is somewhat comparable to rooibos. It’s very lightly sweetened with cane juice (4g of sugars per bottle) and there’s also rose water, lemon juice, and natural flavors in the product. We really like how much flavor is in this product, especially considering that it has only 20 calories per bottle and a relatively light mouthfeel. Packaging is a 10 oz. plastic bottle, which is round in shape and looks like a miniature version of an HPP juice bottle. The color on the label isn’t as vibrant and easy to read as the Tulsi variety, which is something that we think the company should try and fix. Beyond that, we feel that the messaging is a bit too heavy on the content about herbs to the point where it undermines the flavor of the drink. Describing the flavor -- and perhaps referring to it as an herbal tea -- would definitely make the product more approachable. Overall, really enjoyable flavor and innovative ingredients, but the messaging needs refinement.

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