NACS 2018 Gallery: New Products Pt. 2 – Water, Protein and More

In BevNET's second gallery of new products from the show, we highlight some notable new launches across water of all types, as well as a handful of products such as Dr Pepper's new limited offering, fruit smoothies from Simply and Ripple's entry into the plant-based protein drink arena. For more new products featured at NACS, see our first slideshow.

Shamrock Farms Debuts New Rockin’ Protein Packaging

Shamrock Farms, one of the largest family-owned dairies in the country, is turning heads with striking new packaging across its portfolio of premium ready-to-drink protein milk shakes, cold brew coffee and single-serve milk products.

Shamrock Farms Rebranding Protein, Cold Brew Lines

Shamrock Farms is preparing to debut new branding and packaging for its milk-based, ready-to-drink (RTD) protein beverages and cold brew coffees, bringing both lines under an updated masterbrand ahead of further expansion into national distribution and sales in 2018.

Shamrock Farms Debuts New Cold Brew Coffee and Milk Line Nationwide

Initially launched in Shamrock Farms' home state of Arizona, the hot new product for the refrigerated beverage case will now be available in grocery and convenience stores including Publix, ShopRite, Stop & Shop and Giant. The product combines 100% Colombian coffee with pure, fresh Shamrock Farms milk with no added hormones.

Shamrock Farms to Sponsor the U.S. Snow Sports Teams

12oz-rrockinline-choc-groupPHOENIX, AZ, Nov. 21, 2016 — Shamrock Farms and its popular Rockin’ Refuel line of protein milk beverages signed on as sponsors of the U.S. Ski Team, U.S. Snowboarding and U.S. Free-skiing. The three-year partnership establishes Shamrock Farms as the exclusive white and flavored milk beverage, and Rockin’ Refuel as the official protein drink of the national teams and their more than 200 athletes. As …