Sipp Rebrand Embraces Better-For-You Platform

Last month, Sipp announced a comprehensive rebrand, including a packaging redesign of its slim cans and a reformulation to cut calories and sugar in half. The announcement comes as Sipp rolls out its organic sparkling water line Sipp Infusions.

People Moves: Tim Sullivan in as Interim CEO at Runa

People Moves: Tim Sullivan in as Interim CEO at Runa; Beth Wilson-Parentice Out of Sipp; Gerry David in at Jel Shot Co.; Campbell Appoints Roberto Leopardi President of Meals and Beverages Division

Distribution Roundup: SAS Launches Kickstart Florida

SAS Sales & Marketing launch Kickstart Florida to help emerging brands in the local market; FitWhey signs with KeHE for first major footprint expansion in two years; Sipp Sparkling Organics enter Midwest Giant stores; Tickle Water signs with Dora's Naturals

Sipp Sparkling Organics Distributed at Giant Carlisle, Landover

Sipp Eco Beverage Co., creators of Sipp Sparkling Organics, announced that their 10.5 oz slim cans have officially entered Ahold Delhaize via Giant Carlisle and Giant Landover in the Mid-Atlantic Region

People Moves: Ex-REBBL CFO Joins Sipp

Former REBBL Beverages CFO Jim Arsenault joins Sipp, KonaRed gains a new board member and an executive management shakeup at Long Island Iced Tea.

Jim Arsenault Joins Sipp Sparkling Organics

Arsenault has over 20 years of experience as a corporate Chief Financial Officer and Controller for public and private companies, with a focus in the beverage industry for the past 10 years.