Snapple and Major League Baseball Launch Official Partnership
Snapple and Major League Baseball (MLB) announced today a new partnership, with Snapple becoming the Official Tea and Juice Drink of MLB beginning with the 2018 season.
Snapple and Major League Baseball (MLB) announced today a new partnership, with Snapple becoming the Official Tea and Juice Drink of MLB beginning with the 2018 season.
Speaking from his company’s Austin headquarters, CEO David Smith discussed the raise further in a call with BevNET, saying the new funding will go towards further expansion of the company’s sales and marketing efforts and getting more “feet on the street,” which will see the buildout of a High Brew field marketing team across the country.
DPS is investing $5 million in the Closed Loop Fund over the next 10 years, joining a growing number of businesses supporting efforts to improve post-consumer recycling by providing critical funding for recycling infrastructure.
Schweppes Dark Ginger Ale is now available in 2-liter bottles at most major retailers in the Northeast United States, including New England (Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island) as well as in New Jersey, New York and select regions in Pennsylvania.
For the quarter, reported net sales increased 3% on a 3% increase in sales volumes, favorable product and package mix and price increases.
The deal indicates $170 million valuation for the premium sports drink brand Mike Repole and Lance Collins (of vitaminwater and Fuze fame, respectively) launched in 2012.
For the quarter, reported net sales increased 1%, which included favorable product, package and segment mix and a 1% increase in sales volumes, partially offset by 2 percentage points of unfavorable foreign currency translation.
The annual scholarship program targets high school seniors of Hispanic heritage who are pursuing a higher education, ultimately selecting recipients based on academic achievement, financial need and an essay submission.
The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.
For the quarter, reported net sales increased 4%, as a sales volume increase of 2% and favorable segment and product mix were partially offset by 1 percentage point of unfavorable foreign currency translation.
The contribution, through DPS’s Let’s Play initiative, extends the company’s partnership with Good Sports through the end of 2016 and will provide balls, bats, pads, helmets, uniforms and other gear that helps keep 2 million kids across the country in the game.
Dr Pepper Snapple Group, Inc. (NYSE: DPS) reported fourth quarter 2014 EPS of $0.77 compared to $0.78 in the prior year period. Core EPS were $0.88 compared to $0.97 in the prior year.
Mr. Carrillo, 48, has served as CEO of Mexichem S.A.B. (BMV: MEXCHEM) since 2012. Mexichem is a global specialty chemical company based in Tlalnepantla, Mexico.
The world’s largest retailer looked to Dr Pepper Snapple Group to collaborate on “The College Football Play Book,” a supplier-led initiative that aims to help Walmart shoppers “Entertain Like a Champion.” It is the biggest shopper marketing program Dr Pepper has ever run with Walmart.