Spindrift Raises $29.8M in Funding Round

Premium sparkling water maker Spindrift has raised $29.8 million in a new funding round, its largest single round to date, according to a filing with the U.S. Securities and Exchange Commission (SEC) this week. The new round brings the Massachusetts-based company’s total financing to at least $70 million and is the first new funding the brand has received since a $20 million Series B round led by VMG Partners in 2018.

Spindrift Launches Pineapple Flavor

Spindrift, the first sparkling water made with real squeezed fruit, is taking taste buds to paradise with the latest addition to its flavor lineup: real squeezed Pineapple. Made simply with sparkling water and delicious Costa Rican pineapples, Spindrift Pineapple delivers bright, sweet, and endlessly drinkable liquid gold.

Distribution Roundup: Waltz CBD Seltzer Launches in Colorado

Waltz CBD Seltzer Launches in Colorado; NOCCO Adds 500 Accounts Nationwide; Phivida Partners with Gotham Brands for Oki Rollout; Califia Farms Adds 3,200 7-Eleven Stores; Spindrift Launches in Publix; Cafe Agave To Expand Across the Country; Petal Adds Gelson’s; Positive Beverage Adds Target in California and Colorado

When The Bubble’s Bursting: Inside LaCroix’s Decline

As the sparkling water category experiences all time highs, LaCroix -- the brand that helped ignite the trend -- should have a lot to celebrate right now. Instead, the 38 year-old brand is struggling to maintain dominance in a marketplace that is rapidly moving past it.