(Last Updated: Jul 31, 2014 at 10:26 AM)
The variety was our favorite of the four flavors of Sugarcane Island that we sampled. It marries raw sugarcane juice, organic ginger juice, and organic lime juice (all of which are fresh pressed) into a blend that has a very intense taste. If you like ginger spice, you’re in luck: this product is quite spicy. But it’s also very fresh tasting, with the ginger and the lime tasting just like what you’d get if you put these two ingredients through a juicer at home. Then, of course, there’s the raw sugarcane juice, which adds a heavy amount of sweetness to the product. Sadly, it’s the worst part about how this product tastes; it gives the product an almost candy-like finish (think crystallized ginger). If the company could dial down the sugarcane flavor -- perhaps make this a 60 percent juice beverage by adding some water -- we think it would taste a lot better (when we diluted it with a 1:2 ratio of water, it made the taste much more enjoyable). On the outside, the product definitely looks the part of an HPP juice. However, we think there are too many mentions of the word “sugar.” We think the company needs to do a better job of presenting this product as the design feels pretty rough around the edges. Trying to more closely align it with the HPP juice category -- and dialing down the emphasis on sugarcane -- would certainly help. Beyond that, Sugarcan Island need to come up with a more creative way to market this product. As it stands right now, the copy is very matter of fact, which certainly doesn’t play to one's senses. Overall, this product is innovative and unique, but it definitely needs some refinement. But it’s still the best tasting and most marketable flavor of the initial lineup.