Review: Elements - 24 Karat
Posted: Aug 15, 2013 at 12:00 AM
(Last Updated: Oct 18, 2013 at 2:11 PM)
If you’re a fan of Suja's flagship line, the 24 Karat variety the place to start when it comes to the company's Elements brand. Made with carrot, apple, orange, pineapple, peach and banana, this is the only pure juice formulation of the three debut SKUs. It feels like a cousin to Suja's “Fuel” variety, but with a more fruity and sweeter flavor profile. To that end, the product definitely has a mainstream taste, with orange, apple, and pineapple being the first flavors to hit your palate. Despite the bright orange color of the product, the carrots, along with the peach and banana, provide the second wave of flavor rather than the first, adding some depth and thickness to the product. Nutritionally, the product has 170 calories and 30g of sugar, both lower than the target competition for Elements, that of the Naked and Odwalla type products. All in all, it’s an extremely flavorful and enjoyable product. On the outside, the design is text heavy but still manages to be straightforward and understandable. Simplifying the lable would help make the important things (such as their charitable donation of $0.20 per bottle and the product being high pressure processed rather than pasteurized) stand out. As it stands right now, we feel like these aspects of the brand might be missed as a consumer quickly tries to make sense of this product. Overall, we really like the concept and the execution of this product and, despite some room for refinement, we think it will serve as a nice foundation for the Elements line.