Lizzie Ward Roediger Promoted to Sunshine Beverages CEO

Lizzie Ward Roediger has been promoted to Chief Executive Officer for Sunshine Beverages, a fast-growing beverage company based in Winston-Salem, North Carolina that manufactures and sells better-for-you energy drinks and sparkling energy waters.

Sunshine Beverages Announces Sparkling Energy Water

Sunshine Beverages announced today the launch of zero sugar, zero calorie Sunshine sparkling energy water, representing the first line extension for the Carolina-based beverage brand.

Gallery: January’s New Product Launches

The new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of new monthly SKUs, Coca-Cola’s foray into non-alcoholic adult beverages and several launches which suggest the CBD beverage trend will continue to surge forward in 2019.

Distribution Roundup: Cheribundi Goes Chainwide in Walmart

Cheribundi doubles its store count with Walmart to expand its 32 oz multi-serve cherry juice chainwide; Ugly Drinks partners with Rainforest Distribution to continue New York expansion; Sunshine Beverages reformulates to reduce sugar and builds out Southeast retail presence; CELSIUS partners with Anheuser-Busch and PepsiCo distributors.

People Moves: CEO Shakeups At AQUAHydrate, Live Soda, Moonshine Sweet Tea

In this edition of People Moves, we report on major shakeups in the CEO positions at AQUAhydrate, Moonshine Sweet Tea and LIVE Soda. Also, Vive Organic hires a new director of marketing, Nestle Waters North America loses its chief sustainability officer, and Andrew Simpson joins Sunshine Beverages as VP of sales.

Sunshine Beverages Appoints New COO

Sunshine Beverages, a beverage company based in Winston-Salem, NC, has hired industry veteran Jack Tally as Chief Operating Officer.

Sunshine Beverages Grows with Teall Investment

Recent investment in the company from Teall Investments is fueling plans for expanding distribution in the near future. In June, Teall acquired a majority stake in Sunshine Beverages.

Sunshine Beverages Launches Buck O’Hairen’s Legendary Sunshine Energy Drink

Sunshine delivers a non-jittery dose of caffeine in a lightly carbonated electrolyte drink with the crisp, refreshing flavors of ginger, blackberry and citrus. It is currently available in the U.S. in 60-calorie, 8.4-ounce units. Sunshine Beverages, LLC is headquartered in Winston-Salem, NC.

Winston-Salem, NC, December 08, 2013 –(— Winston-Salem-based Sunshine Beverages, LLC has entered the functional beverage category with its launch of …