Posted: Jun 29, 2012 at 10:11 AM
(Last Updated: Jul 09, 2012 at 12:53 PM)
Sweetpress’s “Hydrate” formulation is a blend of cucumber, pineapple, coconut water, pear, and lime. Like the rest of their flavors, this variety is made with fresh organic ingredients and is bottled in raw unpasteurized form. In terms of taste, the product is heavy on the cucumber and pineapple flavors, with the coconut water and pear easy to miss. The lime is something that you can taste at the finish and it does a nice job of cutting the cucumber flavor. All in all, this is a very nicely crafted formulation that is refreshing and balanced. On the outside, the smallish 12 oz. clear bottle feels like something that is handcrafted -- just like the juice inside. Calling it “Hydrated” makes sense when you consider the coconut water, but it’s hard to quantify since there is no nutritional panel on the product (something that they’ll need to add). Furthermore, the product says it’s organic but doesn't show any organic certification label. While the visual design is otherwise clean, we would like to see something like “100% raw juice” on the label to help consumers know what sets this product apart. Overall, there are some technical flaws to the label, but otherwise this is a stellar product.