TalkingRain TWIST Naturals

by Talking Rain Beverage Co., Inc.

NACS 2017: Coffee, Energy Drinks Highlighted in New Products

Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.

Talking Rain COO Responds: “We Have a Great Group”

Following a report on Wednesday that Talking Rain and its former CEO, Kevin Klock, had been named in a lawsuit alleging that Klock had sexually harassed an employee in March, and that the company had retaliated against her even after Klock had left the company, COO Chris Hall told BevNET there was no culture problem at the sparkling water company during a brief talk at the just-concluded National Association of Convenience Stores show this week in Chicago.

Talking Rain Debuts New Sparkling Ice Flavor and Premium Water

In addition to the debut of Sparkling Ice’s upcoming new flavor, Ginger Lime, Talking Rain, in partnership with Tata Global Beverages, is proud to introduce Himalayan Natural Mineral Water which will be distributed in the U.S. through Sparkling Ice’s independent DSD network.

Talking Rain Beverage Company Announces Strategic Alliance with Tata Global Beverages

The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Company umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the U.S. This agreement will also signal the start of an alliance which will open doors for possible further expansion for Sparkling Ice into international markets.

Talking Rain Partners with Tata to Distribute ‘Himalayan’ in U.S.

Following through on a goal to tap its distribution capabilities by bringing on additional brands, Talking Rain Beverage Company announced a partnership Tuesday with Tata Global Beverages to distribute Himalayan mineral water in the U.S.

Kevin Klock Departs As CEO of Talking Rain

In a highly unexpected move, Kevin Klock has departed as president and CEO of Talking Rain, the maker of Sparkling Ice. Talking Rain CFO Marcus Smith has assumed Klock’s responsibilities “with full shareholder support,” according to a company statement.

BevNET Podcast Ep. 47: Klocked In — Why Sparking Ice Is Looking for a Stablemate

As part of a wide-ranging interview recorded for this edition of the BevNET Podcast, Talking Rain president and CEO Kevin Klock discussed why the company is now looking at opportunities to acquire brands and how it’s evaluating potential deals in the U.S. and abroad.

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk, COO Reda Talks Brand Portfolio

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Carbonated Conversation: Talking Rain Executives Discuss Strategy for Sparkling Ice Essence

Amid surging demand for unsweetened sparkling water, Sparkling Ice marketer Talking Rain is planning a major distribution push for its “essence of sparkling water” line. Launched in April, the new beverages are lightly flavored and, unlike other Sparkling Ice products, contain no sweeteners, artificial colors or preservatives.

People Moves: Sparkling Ice, Mamma Chia, Califia Expand Executive Teams

Sparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently the Global Head of Trade Marketing and Insights at Red Bull GmbH in Austria.

Sparkling Ice Teams With “Trolls” Movie For New Campaign

Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.

Sparkling Ice Announces Partnership with Advantage Waypoint

Advantage Waypoint will play a key role in the coast to coast representation of Sparkling Ice, covering all channels in the foodservice category including schools, healthcare, restaurants, corporate campuses, and more.

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