As the sparkling water category experiences all time highs, LaCroix -- the brand that helped ignite the trend -- should have a lot to celebrate right now. Instead, the 38 year-old brand is struggling to maintain dominance in a marketplace that is rapidly moving past it.
Sparkling Ice, made by Talking Rain Beverage Company, is proud to announce its fourth year partnering with the Honor Flight Network, a non-profit organization created to honor America’s veterans. As part of the partnership, Puget Sound Honor Flight and Sparkling Ice transport heroes from their hometown of Seattle, Washington to Washington, D.C. to visit and reflect at the memorials dedicated to honor their service and sacrifices.
Sparkling Ice, part of Talking Rain Beverage Company, is excited to announce a new limited-edition Mystery Flavor and social media sweepstakes, What the Flavor. The sweepstakes gives fans the chance to win a Holland America Line Caribbean cruise for two with roundtrip airfare, in addition to 500 other pool-themed prizes.
In BevNET's second gallery of new products from the show, we highlight some notable new launches across water of all types, as well as a handful of products such as Dr Pepper's new limited offering, fruit smoothies from Simply and Ripple's entry into the plant-based protein drink arena. For more new products featured at NACS, see our first slideshow.
The company has focused on reinvigorating both its marketing and its product development capabilities to better speak to millennials and to properly capitalize on the outreach opportunities provided by social media.
Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.
Following a report on Wednesday that Talking Rain and its former CEO, Kevin Klock, had been named in a lawsuit alleging that Klock had sexually harassed an employee in March, and that the company had retaliated against her even after Klock had left the company, COO Chris Hall told BevNET there was no culture problem at the sparkling water company during a brief talk at the just-concluded National Association of Convenience Stores show this week in Chicago.