Posted: Apr 08, 2013 at 12:00 AM
(Last Updated: Apr 16, 2013 at 1:12 PM)
A latte made with coffee is something that is extremely mainstream -- at least to the extent that you’re referring to a coffee drink. Lattes made with tea, on the other hand, are still a bit of a novelty although they are appearing at more and more retail coffee establishments. And that’s basically what Teas’ Tea seems to be building upon with their new tea lattes. The Black Tea Latte flavor is a very familiar tasting product as it blends black tea, milk (from skim milk powder), and sugar for its primary ingredients. To that end, it’s milky and somewhat sweet, with the black tea working very well with the other flavors. However, it’s definitely not something that will necessarily have automatic broad appeal right out of the gate. Visually, it definitely feels slightly confusing in that it has an image of what looks like iced coffee with the word latte directly above it. This certainly could make it look like coffee to a consumer who is quickly panning the cooler. Furthermore, there’s still something about the Teas’ Tea brand that lacks identity and personality. In some ways, the product almost feels like it’s missing a logo on the front panel. Overall, Teas’ Tea Black Tea Latte is an enjoyable product, but we’d have a hard time picking this flavor as its more strongly formulated and branded counterpart.