Distribution Roundup: Pillars Doubles Store Count

Pillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID Partners with Hudson News Distributors; ITO EN Oi Ocha Green Teas to Enter Walmart; HFactor Adds 1,500 Walmart Locations

ITO EN Oi Ocha to Launch in Walmart Nationwide

ITO EN (North America) INC. the global leaders of green tea and innovators of healthy beverages has announced that their Oi Ocha ready-to-drink green tea brand will soon be available in Walmart stores nationwide.

ITO EN Launches Matcha LOVE Craft Blend Green Tea Concentrate

ITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha green tea concentrate at the Summer Fancy Food Show  in New York City.

Distribution Roundup: FORTO Partners with Juice Press

FORTO Adds Juice Press Stores for On Premise Growth; Tio Gazpacho Hits Walmart; KonaRed Accelerates National Growth; Celsius Announces Deeper C-Store Penetration; Ito En Partners with Kimball Distributing

Ito En Expands Distribution to Texas

ITO EN (North America) INC. the global leaders of green tea and Brooklyn based innovators of healthy beverages, has partnered with Kimball Distributing Inc. (KDI) to expand their DSD (Direct Store Delivery) distribution in the state of Texas.

Taste Radio Ep. 84: Rocking Out With Halen Brands CEO Jason Cohen

Build hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood with Ken Plasse, CEO of Fishpeople; an elevator windup-and-pitch from sports drink brand KRā.

TEA’S TEA Organic Launches National Media Campaign

The project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.

Suppliers Predict Benefits for New Brands in WFM/Amazon Combo

At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.

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