Distribution Roundup: FORTO Partners with Juice Press

FORTO Adds Juice Press Stores for On Premise Growth; Tio Gazpacho Hits Walmart; KonaRed Accelerates National Growth; Celsius Announces Deeper C-Store Penetration; Ito En Partners with Kimball Distributing

Ito En Expands Distribution to Texas

ITO EN (North America) INC. the global leaders of green tea and Brooklyn based innovators of healthy beverages, has partnered with Kimball Distributing Inc. (KDI) to expand their DSD (Direct Store Delivery) distribution in the state of Texas.

Taste Radio Ep. 84: Rocking Out With Halen Brands CEO Jason Cohen

Build hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood with Ken Plasse, CEO of Fishpeople; an elevator windup-and-pitch from sports drink brand KRā.

TEA’S TEA Organic Launches National Media Campaign

The project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.

Suppliers Predict Benefits for New Brands in WFM/Amazon Combo

At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.

Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

Ito En North America Rebrands Teas’ Tea As Organic

Amid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its Teas’ Tea line. Ito En will debut the updated line at the 2017 Winter Fancy Food Show in San Francisco, which begins this Sunday.

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