ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Available in three unsweetened flavors -- Traditional, Ginger and Vanilla -- the teas will be packaged in 16.9 fl oz BPA free PETE bottles and are naturally zero-calorie with no artificial colors or additives.

TEAS’ Tea Launches “New Year New Gear” Sweepstakes

While bringing awareness to the health benefits of drinking the all-natural bottled green teas consumers can enter every day on the TEAS' TEA® Facebook page, for a chance to become one of the 31 daily winners of the stylish new fitness gear. The promotion will run from January 1-31, 2015, with daily participant entries made on

Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.

Expo East 2014: Cold- Remains the New Black

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

ITO EN Debuts New Teas’ Tea Varieties at Expo East 2014

TO EN, the world’s leading purveyor of green tea leaves and makers of the award-winning bottled tea-TEAS’ TEA will debut new flavor options in 16.9 fl. oz ready-to-drink bottles at the Natural Products Expo East 2014 in Baltimore, MD. Sept 18-20.

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