Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.
Amid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its Teas’ Tea line. Ito En will debut the updated line at the 2017 Winter Fancy Food Show in San Francisco, which begins this Sunday.
FORTUNE also recognized ITO EN for their recycling of tea leaves, transforming 49,000 tons of used tea leaves from their beverage production into 50 million cardboard boxes for its own products annually.
Available in three unsweetened flavors -- Traditional, Ginger and Vanilla -- the teas will be packaged in 16.9 fl oz BPA free PETE bottles and are naturally zero-calorie with no artificial colors or additives.
While bringing awareness to the health benefits of drinking the all-natural bottled green teas consumers can enter every day on the TEAS' TEA® Facebook page, for a chance to become one of the 31 daily winners of the stylish new fitness gear. The promotion will run from January 1-31, 2015, with daily participant entries made on Facebook.com/teastea.
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.