Review: Sugar Land Sweet Tea

Of all the flavors of Texas Tea that we sampled, Sugar Land Sweet Tea was the most straightforward and appealing flavor of the bunch. It’s a classic blend of black tea and sugar, with just a hint of lemon. Since this is sweet tea, the company went pretty heavy-handed with the sugar (the product has 208 calories and 54 grams of sugar per bottle). Beyond that, there’s nothing overly unique about what’s inside the bottle, which makes this feel very much like a commodity product. We’d say the same about the branding, which, despite being not so serious, feels like a generic rather than a proprietary brand (the company obviously can’t “own” Texas or a picture of the state). To that end, this product’s best chance is in being a value product, but that’s an area that already has fierce competition. From our perspective, the company will really need to do something to make this product connect with consumers. While there are probably some consumers who will try it simply because they like Texas, we have a hard time believing that this is a large -- or overly loyal -- niche.

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