Trek Accelerator

by Leading Brands, Inc.

The Flow: PepsiCo and GNC Plan Phenom; 29 Days to BevNET Live

ON TOP 29 days remain until BevNET 2009. Link PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link […]

Leading Brands, Inc. Announces Full Launch of Its Pure(TM) Premium Functional Juice Line Across Canada and on the United States West Coast

Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces the full launch, in Canada and along the West Coast of the United States, of its Pure(TM) line of antioxidant-rich 100% juices, each combining a great tasting blend of superfruits and premium varietal wine grapes. PureBlue(R), PureBlack(R) and PureRed(R) pack a […]

Leading Brands, Inc. Introduces PureBlue SuperJuice

VANCOUVER, Canada, Oct. 27, 2008 (GLOBE NEWSWIRE) — Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium branded beverage company, is pleased to announce the launch of PureBlue(tm) SuperJuice. PureBlue(tm) is a great tasting, 100% juice blend of wild blueberries, varietal grapes and black currants. Each 10 ounce (300mL) bottle of PureBlue(tm) contains 750 […]

LEADING BRANDS, INC. Announces Launch of New Brand: DIE HARDT Sports Energy Drink and associated Pledge to VeteransT

@@img1 Vancouver, Canada, January 28, 2008- Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce the launch of DIE HARD™ Sports Energy Drink in both the US and Canada.   DIE HARD™ is the culmination of nine years of research and development by the Leading Brands team. This […]

Leading Brands Launches STOKED Energy

Vancouver, B.C. Canada, June 2007 – Leading Brands, Inc. (NASDAQ: LBIX), North America’s only fully integrated premium branded beverage company is pleased to announce the North American launch of STOKED Energy Drink. STOKED Energy Drink evolves from its dramatic Dragon icon. Dragons are wise and complex creatures that have a strong presence in almost every […]

7-Eleven to Carry TrueBlue in 5,300 Stores

Vancouver, Canada, June 18, 2007 – Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven, Inc., America’s largest convenience store chain, to its stores throughout the United States. The Company said that more than 5,300 […]

Leading Brands, Inc. Appointed Exclusive Master Distributor of BooKoo® Energy Drinks throughout Canada

@@img1Vancouver, Canada, April 30, 2007- Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated premium beverage company, and BooKoo Beverages are pleased to announce the appointment of Leading Brands of Canada, Inc. as the exclusive, master distributor of BooKoo energy drinks throughout Canada. Founded in 2002, BooKoo Beverages has made significant contributions in the […]

Leading Brands, Inc. Announces the Launch of INFINITY Health Water

VANCOUVER, British Columbia, Sept. 20, 2006 (PRIMEZONE) — Leading Brands, Inc. (NASDAQ:LBIX – News), North America’s only fully integrated premium beverage company, is pleased to announce the launch of INFINITY(r) Health Water(tm) in select North American markets. INFINITY(r) Health Water(tm) combines a unique and healthful blend of Vitamins C and E, B Vitamins, Calcium and […]

Leading Brands Launches TrueBlue Blueberry-Blackberry Juice Cocktail

@@img1VANCOUVER, BC – July 12, 2006 – Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium beverage company, announces TRUEBLUE(R) Blueberry-Blackberry juice cocktail in 64 oz. (1.89 liter) and 16 oz. (473 ml) sizes in both the United States and Canada. Leading Brands Vice-President of Marketing Joanne Saunders said: “Blackberries are high in antioxidant […]

Leading Brands, Inc. Announces the North American Launch of TREK Natural Sports Drinks and NITRO Energy Drinks

@@img1VANCOUVER, BC – June 21, 2006 – Leading Brands, Inc. North America’s only fully integrated premium beverage company, announces the launch of TREK(r) Natural Sports Drinks and NITRO(tm) Energy Drinks in both the United States and Canada. TREK(r) is an all-Natural Sports Drink that is sweetened with pure cane sugar and not high fructose corn […]

TrueBlue Wins Best Blueberry Beverage of 2005 by the North American Blueberry Council

@@img1VANCOUVER, CANADA, March 21, 2006, LEADING BRANDS, Inc. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces that the North American Blueberry Council has selected TrueBlue® Blueberry-Pomegranate Juice Cocktail as the ‘Best New Blueberry Product of 2005′ in the beverage category. Joanne Saunders, Leading Brands’ Vice-President of Marketing said: “This award is further […]

TrueBlue and Bloomingdale’s partner for a national promotion

VANCOUVER, March 15 – LEADING BRANDS, Inc. (NASDAQ:LBIX), North America’s only fully integrated premium beverage company, proudly announces an exclusive partnership between Bloomingdale’s Department Stores and TrueBlue(R) Blueberry Juice Cocktails. Bloomingdale’s and TrueBlue(R) Blueberry Juice Cocktails are working together for the bi-annual “Denim Days” in 29 stores nationwide continuing to brand the business of denim […]

LEADING BRANDS, INC. ANNOUNCES LAUNCH OF LiteBlueT REDUCED CALORIE BLUEBERRY JUICE COCKTAIL

@@img1VANCOUVER, CANADA, February 8, 2006, LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of LiteBlueT Reduced Calorie Blueberry Juice Cocktail. The product will initially be available in a rectangular 64oz (1.89 liter) PET bottle. Sweetened with a combination of cane sugar and Splenda® brand sweetener, LiteBlueT contains […]

Leading Brands, Inc. announces launch of LiteBlue(TM) Reduced Calorie Blueberry Juice Cocktail

VANCOUVER, BC – LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of LiteBlue(TM) Reduced Calorie Blueberry Juice Cocktail. The product will initially be available in a rectangular 64oz (1.89 liter) PET bottle in Canada, with an introduction to the United States market to follow later this fiscal […]


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