ON TOP

• 29 days remain until BevNET 2009. Link
• PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link
• Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link

ON THE SHELVES

• Celsius will launch its new flavor, Apple

Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces the full launch, in Canada and along the West Coast of the United States, of its

Pure(TM) line of antioxidant-rich 100% juices, each combining a great tasting blend of superfruits and premium varietal wine grapes.

PureBlue(R), PureBlack(R) and PureRed(R) pack a whopping 750, 740 and

660 mgs of polyphenols, respectively — …

VANCOUVER, Canada, Oct. 27, 2008 (GLOBE NEWSWIRE) — Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium branded beverage company, is pleased to announce the launch of PureBlue(tm) SuperJuice.

PureBlue(tm) is a great tasting, 100% juice blend of wild blueberries, varietal grapes and black currants. Each 10 ounce (300mL) bottle of PureBlue(tm) contains 750 mgs of polyphenols; the highest concentration of those powerful antioxidants …

Vancouver, B.C. Canada, June 2007 – Leading Brands, Inc. (NASDAQ: LBIX), North America’s only fully integrated premium branded beverage company is pleased to announce the North American launch of STOKED Energy Drink.

STOKED Energy Drink evolves from its dramatic Dragon icon. Dragons are wise and complex creatures that have a strong presence in almost every culture of the World. From the most revered sign of …

Vancouver, Canada, June 18, 2007 – Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven, Inc., America’s largest convenience store chain, to its stores throughout the United States.

The Company said that more than 5,300 7-Eleven store locations will be able to purchase two flavors …

@@img1Vancouver, Canada, April 30, 2007- Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated premium beverage company, and BooKoo Beverages are pleased to announce the appointment of Leading Brands of Canada, Inc. as the exclusive, master distributor of BooKoo energy drinks throughout Canada.

Founded in 2002, BooKoo Beverages has made significant contributions in the fast growing energy drink category. They were the first to …

VANCOUVER, British Columbia, Sept. 20, 2006 (PRIMEZONE) — Leading Brands, Inc. (NASDAQ:LBIX – News), North America’s only fully integrated premium beverage company, is pleased to announce the launch of INFINITY(r) Health Water(tm) in select North American markets.

INFINITY(r) Health Water(tm) combines a unique and healthful blend of Vitamins C and E, B Vitamins, Calcium and Soy extracts in four great-tasting flavors: Blueberry Pomegranate, Strawberry Acai, …

@@img1VANCOUVER, BC – July 12, 2006 – Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium beverage company, announces TRUEBLUE(R) Blueberry-Blackberry juice cocktail in 64 oz. (1.89 liter) and 16 oz. (473 ml) sizes in both the United States and Canada.

Leading Brands Vice-President of Marketing Joanne Saunders said: “Blackberries are high in antioxidant activity and a wonderful match with the healthy great taste …

@@img1VANCOUVER, BC – June 21, 2006 – Leading Brands, Inc. North America’s only fully integrated premium beverage company, announces the launch of TREK(r) Natural Sports Drinks and NITRO(tm) Energy Drinks in both the United States and Canada.

TREK(r) is an all-Natural Sports Drink that is sweetened with pure cane sugar and not high fructose corn syrup (as are other products). TREK(r) Natural Sports Drinks are …

@@img1VANCOUVER, CANADA, March 21, 2006, LEADING BRANDS, Inc. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces that the North American Blueberry Council has selected TrueBlue® Blueberry-Pomegranate Juice Cocktail as the ‘Best New Blueberry Product of 2005′ in the beverage category.

Joanne Saunders, Leading Brands’ Vice-President of Marketing said: “This award is further verification that TrueBlue® is the blueberry beverage of choice for …

VANCOUVER, March 15 – LEADING BRANDS, Inc. (NASDAQ:LBIX), North America’s only fully integrated premium beverage company, proudly announces an exclusive partnership between Bloomingdale’s Department Stores and TrueBlue(R) Blueberry Juice Cocktails.

Bloomingdale’s and TrueBlue(R) Blueberry Juice Cocktails are working together for the bi-annual “Denim Days” in 29 stores nationwide continuing to brand the business of denim and introducing Bloomingdale’s customers to new products with blue denim …

@@img1VANCOUVER, CANADA, February 8, 2006, LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of LiteBlueT Reduced Calorie Blueberry Juice Cocktail. The product will initially be available in a rectangular 64oz (1.89 liter) PET bottle.

Sweetened with a combination of cane sugar and Splenda® brand sweetener, LiteBlueT contains 50% less calories than the Company’s successful line of TrueBlueT …

VANCOUVER, BC – LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of LiteBlue(TM) Reduced Calorie Blueberry Juice Cocktail. The product will initially be available in a rectangular 64oz (1.89 liter) PET bottle in Canada, with an introduction to the United States market to follow later this fiscal year.
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Sweetened with a combination of cane sugar and …