The Flow: PepsiCo and GNC Plan Phenom; 29 Days to BevNET Live
ON TOP
- 29 days remain until BevNET 2009. Link
- PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link
- Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link
ON THE SHELVES
- Celsius will launch its new flavor, Apple