Posted: Mar 16, 2015 at 2:31 PM
(Last Updated: Jun 10, 2015 at 9:23 AM)
TruBrain is a unique product that was designed to offer consumers cognitive and energy benefits as a way to provide what it describes as “genuine focus” to users. It sounds like a very lofty goal, but fortunately the folks behind this are a team of UCLA-trained neuroscientists. The product, which comes in a 1 oz. shot and in three different varieties, utilizes a host of ingredients including oxiracetam, citicoline, caffeine, L-theanine, magnesium, tyrosine, carnitine, uridine, and centrophenoxine. From a taste perspective, it’s sweet (with monk fruit, cane sugar, and blue agave) but has some bite, with a flavor that we’d describe as citrus berry. Compared with traditional energy drinks or energy shots, it’s definitely tolerable and probably fares better than most shot-based products. Functionally, there’s an energy boost from the caffeine (80mg), but “genuine focus” is something that will seem a bit more subjective. Having used the product a variety of times to conduct the review, we felt an increased sense of alertness and focus, but it’s hard to say if this product performs better -- or is more lasting -- than competing products. That’s something that’s a marketing challenge for this and any other product entering the space. And really, this seems like something that has to come from outside the product’s packaging, be it in some form of study, PR, or consumer education. Branding and packaging are slick looking and intuitive, although the user experience of sucking the liquid from the pouch leaves something to be desired (unless you like the taste of paper). Still, we feel as though the simplicity of the product, both in its design and messaging, help enhance the credibility and appeal of what the company has created. All in all, this is a very unique and innovative product that, despite being somewhat on the bleeding edge, feels as though it has relatively sizeable potential.