Review: Pure Prana
Posted: Oct 12, 2012 at 12:00 AM
(Last Updated: Oct 16, 2012 at 2:03 PM)
Tumeric Alive’s “Pure Prana” is their foray into the shot category. They’ve stuck very close to the core product, with a formulation that appears to be a literal (or nearly literal) translation of their original product, but with less water added. It’s raw and organic, featuring ingredients that include coconut nectar, lemon juice, turmeric, ginger, sea salt, ashwagandha, yerba mate, coconut oil, tulsi, black pepper, cardamom, cinnamon, and spearmint. In terms of flavor, this product is quite intense, with a very potent hit of turmeric and sweetness to start things off. From there, the gold colored liquid has notes of ginger and spice, with a slight touch of citrus and salt to round things out. We thoroughly enjoyed the complex and wholesome flavor of this product -- it’s definitely not your average shot. On the functional side of things, it’s not exactly an energy shot, we definitely felt some kick from consuming this product. Beyond that, the product has 73 calories, 16g of sugar, 6g of fiber, 600mg of potassium, and 240mg of sodium. Visually, their packaging is relatively clean and simple, with a 3 oz. white bottle that has a blue cap. The label is text heavy, but it’s no worse than anything else we’ve seen come packaged in this size bottle. However, we would like to see them make the brand name a bit more integrated with the name of the product (we think it would be easy to think that it’s Pure Prana’s Tumeric shot rather than the reverse). Overall, a very unique and enjoyable product, despite a few small concerns.