V8 +Energy

by Campbell Soup Company

Campbell Closes Sale of Bolthouse Farms

Campbell Soup Company has announced it has closed the sale of Bolthouse Farms to an affiliate of Butterfly Equity, a Los Angeles-based private equity firm, for a purchase price of $510 million, subject to customary adjustments.

Bolthouse Farms Sold to Butterfly Equity for $510 Million

Los Angeles-based private equity firm Butterfly signed a definitive agreement today to acquire Bolthouse Farms from Campbell Soup Company for $510 million in cash -- roughly $1 billion less than what the soup conglomerate paid when it acquired the brand in 2012.

After Review, Campbell Drops Fresh Division

As the result of a larger strategic review of operations initiated in May, Campbell Soup today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated soups.

‘High Pressure Certified’ Consumer Seal To Debut This Month

This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.

CPG Leaders Exit Trump’s Business Councils After Charlottesville Comments

President Donald Trump’s Strategic and Policy Forum and Manufacturing Council formally disbanded Wednesday after business leaders opted to leave the panels following controversial comments from the President regarding riots in Charlottesville, Va. last weekend.

Campbell Seeks to Reinvigorate Bolthouse After Sluggish Quarter

The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.

Pressing Forward, Juicero Taps Dunn as New CEO

Dunn, most recently the president of Campbell Soup’s Campbell Fresh (C-Fresh) division, takes the reins from Juicero founder Doug Evans, who will retain his role as chairman of the company.

Campbell’s VP of Beverage Discusses New V8 Infused Water, Brand Evolution

Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”

V8 Adds Four New Vegetable Blends

The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, are 60 calories or less and available nationwide in January.

Campbell Soup Company Introduces V8 V-Fusion Refreshers

CAMDEN, N.J.–(BUSINESS WIRE)–With the introduction of V8 V-Fusion® Refreshers, Campbell Soup Company equips moms with a great tasting juice drink the entire family will enjoy – and one that she can feel good about. 

V8 V-Fusion Refreshers are a light and crisp juice drink with a 20 – 25% blend of fruit and vegetable juices that come in four delicious – …


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