Until August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in his/her honor. Nominations will be accepted starting today via XYIENCE.com.
The energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores, Meijer Gas and Convenience, Corner Store (CST), Global, Southwest Convenience Stores, among many others.
Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.