Last Updated: 3/8/2010 4:56 PM
Compared with the old Tetra-format ZICO, which we tasted side by side with this one, the new bottled version (which also uses coconut water from concentrate instead of Brazilian coconut water not from concentrate) has a distinctly different taste. Rather than the clean and light flavor of the original, the new one has a more robust coconut taste and aroma, less sweetness (it has about 25 percent less sugar), and a slightly cloudier look to the liquid itself. Plus, there’s an almost caramel-like note to it, which gives the product more depth than the prior formulation. Ultimately, if you’re someone that previously drank ZICO because it was light and clean flavored, you might be in for a surprise, but we think that this new flavor could have appeal with consumers who are new to the category. On the packaging front, the 14 oz. bottle looks much more substantial than the 11 oz. Tetra Pak and adds a resealable top. Plus it has a cleaner, more sophisticated feeling to it, making for a nice alternative to the Tetra offerings. Overall, it’s a bold move for ZICO, but also one that is innovative and hints at where the category is going in the future.
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