Posted: Mar 01, 2012 at 12:00 AM
(Last Updated: Mar 07, 2012 at 9:55 AM)
Zola’s Coconut Water entry is a not from concentrate “pure” coconut water beverage. It’s produced in Thailand and comes packaged in a 17.5 oz. steel can, which, like other products in this package, has a fair amount of ribs on it. From both a looks and flavor standpoint, the product is very much interchangeable with other canned coconut waters. With a flavor profile that’s a bit sweeter than some of the offerings that come in Tetra Pak cartons, Zola Coconut Water is probably closer to a juice than “water.” Still, it’s enjoyable and relatively low in calories, with 55 calories per 8 oz. serving. On the electrolytes front, the product has sodium, potassium, calcium, phosphorous, and magnesium and it’s certainly a hydrating product to consume. Visually, it follows the same design format as Zola’s bottled offerings, but adapted to coconut water and the different shape of the can. The product has the “tropical beach coconut” theme that has become synonymous with the category, so it should be easily identifiable as a coconut water. While it doesn’t feel as sophisticated as Zola’s bright purple bottles do, it’s definitely a step above the ethnic players in the category. Overall, this seems like a smart, timely, and, for the most part, well executed move on the part of Zola to grab a piece of the rapidly growing coconut water category.